Terms of Service

Effective date: 20 May 2026

These Terms of Service (“Terms”) govern your access to and use of Pheme (the “Service”), operated by Marshall Matters Ventures Pte Ltd (“we”, “us”, “our”), a private company incorporated in Singapore. By accessing or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. The Service

Pheme is a multi-platform social-content-automation tool that allows authorised operators to design content templates, generate posts in batch, render slide images, and schedule the resulting posts to be published on third-party social platforms (such as TikTok and Instagram) on behalf of the social-media accounts the operator has connected and is entitled to manage.

We make the Service available to invited operators only. Sign-in is gated to an allow-list of email addresses authorised by us; there is no public sign-up.

2. Eligibility

To use the Service you must:

• be at least 18 years old;
• be authorised by Marshall Matters Ventures Pte Ltd to access the Service (your email address is on the allow-list);
• have the legal right and authority to manage and publish content on each social-platform account you connect to the Service (whether as the account holder or as that account holder's explicit delegate);
• comply with the terms of service and community guidelines of every third-party platform you publish to through the Service.

3. Your account and credentials

You are responsible for safeguarding your sign-in credentials, Personal Access Tokens, and the OAuth grants you authorise on third- party platforms. You agree to notify us immediately at legal@marshallmatters.co if you suspect your account has been compromised. We may suspend or terminate access at any time for security reasons.

4. Acceptable use

You will not use the Service to:

• publish content that is illegal, defamatory, deceptive, fraudulent, discriminatory, sexually explicit involving minors, that incites violence, or that infringes any third party's intellectual property or privacy rights;
• violate the terms of service, community guidelines, or developer-platform policies of any third-party platform we integrate with, including but not limited to TikTok, Meta (Instagram / Facebook), and Publer;
• engage in spam, mass-identical posting, coordinated inauthentic behaviour, or any conduct designed to manipulate platform metrics or algorithms in violation of the platform's rules;
• publish on behalf of an account you are not authorised to manage;
• attempt to reverse-engineer, decompile, or extract source code or private API surfaces from the Service;
• attempt to access another operator's data or any data belonging to a social account you have not been authorised to manage;
• probe or test the security of the Service or its underlying infrastructure without our prior written permission;
• use the Service to send unsolicited communications, scrape data from third-party platforms beyond the scope of the candidate-discovery feature, or build a competing service.

We may suspend or remove content, suspend access, or terminate any account that we reasonably believe is breaching this section.

5. Third-party platforms

When you connect a social-platform account to Pheme, you authorise us to act on that account's behalf for the limited purposes described in our Privacy Policy (publishing scheduled content, reading basic profile information, retrieving post status). Your use of each third-party platform remains subject to that platform's own terms, including:

• TikTok Terms of Service, TikTok Community Guidelines, and TikTok Developer Terms of Service.
• The terms of any other social platform you connect (Instagram, Facebook, Publer, etc.).

We are not a platform: we are a tool that helps you operate on those platforms. You retain full responsibility for the content you publish and for compliance with each platform's rules. If a platform suspends or removes content posted through the Service, that decision is the platform's and we have no authority to overturn it.

Pheme is not endorsed by, sponsored by, or affiliated with TikTok, Meta, or any other third-party platform.

6. Your content

You retain all ownership of the content you upload, generate, or schedule through the Service (templates, images, captions, prompts, scheduled posts). You grant us a limited, non-exclusive licence to host, process, render, store, and transmit that content for the sole purpose of operating the Service on your behalf (including transmitting it to the third-party platform you have asked us to publish it on).

You warrant that you have all rights necessary to upload and publish the content, including any rights in images sourced through the Service's candidate-discovery feature. We do not pre-clear images surfaced by candidate discovery; you are responsible for verifying licensing and usage rights before publishing.

7. Intellectual property

The Service, including its source code, design, copy, branding, and the Pheme name and logo, is owned by Marshall Matters Ventures Pte Ltd or our licensors and is protected by copyright, trademark, and other intellectual-property laws. These Terms grant you no licence to our IP except the limited right to use the Service in accordance with these Terms.

8. Fees

The Service is currently provided to authorised operators of Marshall Matters Ventures Pte Ltd without separate user fees. If we introduce paid tiers, we will communicate the pricing and any change to these Terms at least 30 days in advance.

9. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Service will be uninterrupted, error-free, or that any post scheduled through the Service will be successfully delivered to a third-party platform. Third-party platforms may reject, delay, suspend, or remove content for reasons outside our control.

10. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, Marshall Matters Ventures Pte Ltd AND ITS OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, BUSINESS, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE SERVICE WILL NOT EXCEED ONE THOUSAND SINGAPORE DOLLARS (S$1,000) OR, IF YOU HAVE PAID FEES TO US IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, THE TOTAL FEES SO PAID.

Nothing in these Terms excludes liability that cannot be excluded under applicable law.

11. Indemnification

You agree to defend, indemnify, and hold harmless Marshall Matters Ventures Pte Ltd and its officers, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or related to (a) your breach of these Terms, (b) content you publish through the Service, (c) your violation of any third-party platform's terms, or (d) your infringement of any third party's rights.

12. Suspension and termination

We may suspend or terminate your access to the Service at any time and for any reason, including for breach of these Terms or to comply with applicable law. On termination, your right to use the Service ceases and we will delete or return your data in accordance with our Privacy Policy. Sections 6, 7, 9, 10, 11, 13, and 14 survive termination.

13. Governing law and disputes

These Terms are governed by the laws of Singapore, without regard to its conflict-of-law rules. Any dispute arising out of or in connection with these Terms or the Service will be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre (SIAC) in accordance with the SIAC Rules in force at the time of submission, with the seat of arbitration being Singapore and the language being English. The courts of Singapore otherwise have exclusive jurisdiction.

14. Changes to these Terms

We may update these Terms from time to time. When we make a material change, we will update the effective date and, where required, give notice in the Service. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

15. Contact